The Impact-Driven Value Creator

Surbhi Hote
Lead Product Designer

Hi again! I am currently working for B2B Enterprise Ad-Tech Company in New York. I blend tech, and design and strategy, to solve complex problems. I care most about outcomes that hold up after launch, not just screens that look good in a portfolio.

Before Ampersand, I was the founding designer at Suuchi Inc., where I built a B2B supply-chain platform from zero to one. I hold a Master's in Computer Science and started my career as a developer, which shapes how I design: I can sit with engineering in the details and still keep the whole system in view.

For me, it's all about creating tangible value and outcomes that stick. I am a curious creative who likes to explore and learn about what could be and a critical thinker who likes to evaluate what works best for now and the applicable steps needed to move forward. Through my work, I want to help create useful, engaging, and intuitive solutions that help people improve their lives.

Resume

Design values

Systems-Level Thinking

I don't just design screens; I design scalable systems that bridge the gap between technical complexity and user needs.

Absolute Learner

My endless curiosity of learning about design, new technology, business, different perspective , anything and everything which interests me, I try to learn about it.

Outcome-Driven

Focusing on tangible business and user outcomes over mere outputs, ensuring design directly contributes to success.

Technical Grounding

My background in Information Technology Engineering and Master's In Computer Science ensures designs are not only beautiful but also technically robust and feasible.

Data Driven Design

My design decisions are informed by research and numbers rather than depending on just assumptions.I see the pattern in the data which helps the product and users.

AI Forward Design

I embrace and adopt quickly to the changing technology and to the environment.AI-accelerated design process involving Quick AI-enabled Prototyping, Peer Review and Team Feedback, and subsequent Design Iterations.

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